Thanks to the skyrocketing popularity of mobile devices, a new generation of designers and CMS developers has found the religion of Structured Content. Once the domain of semantic markup purists and information architects, structured content models are at the heart of most multi-channel and multi-device Web projects. At Lullabot, we often work with media, publishing and enterprise clients. Those businesses produce so much content and manage so many publishing channels that keeping presentation and design-specific markup out of their content is an absolute requirement. Unfortunately, this doesn’t mean that editors and writers are content with rigid, predictable designs for the material they publish.
To avoid that chaos, some teams go to the opposite extreme. They pile dozens of custom fields onto each content type to capture every possible presentation option, or they give editors a menu of carefully tailored visual templates to choose from for each post. For indexes and landing pag
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Launching a new product — especially your first — can be incredibly daunting. Even knowing where to turn for help can be hard. So many blog posts are full of free advice on how to successfully launch that I almost didn’t write another one. But many of the posts I read for my first product launch didn’t help me very much. The material was too fluffy, the marketing ideas were vague, or the advice didn’t apply to my tiny business.
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