Персональный блог

Launching a new product — especially your first — can be incredibly daunting. Even knowing where to turn for help can be hard. So many blog posts are full of free advice on how to successfully launch that I almost didn’t write another one. But many of the posts I read for my first product launch didn’t help me very much. The material was too fluffy, the marketing ideas were vague, or the advice didn’t apply to my tiny business.

Having launched five new products in fewer than nine months, I’ve turned product launches into a science. And while they never go perfectly, these ideas have helped me generate over $200,000 in revenue from online products, starting from scratch. Let’s jump in. Sorry to disrupt you, but have you already got our Mobile Book, a beautiful, carefully crafted hardcover book with useful tips, tricks and techniques on mobile? A truly smashing book on everything you need to know about mobile today. Grab your book, too.

Starting From Scratch. In July 2012, my blog had 100 subscribers. Two months later, I made $12,500 in sales in just one day. It turns out that you can start without an audience and still find success. I’ll assume you are starting from scratch, like I did.